Email Examples

With more data, you can unlock a wealth of email campaigns and workflows. Create dynamic email workflows by harnessing the rich data available in the standard CSV Templates. Then, trigger events based on customer profile updates and purchasing behaviour.

Keep reading to explore a range of email campaign possibilities. The potential is limitless!

• Welcome Series:

  • Email 1: Welcome to [Brand Name]!

    • Send a welcome email to new customers when they join your newsletter. Mention the store name if they’ve first signed up from a particular store.

  • Email 2: Exclusive Offers Just for You

    • Share exclusive discounts or offers to encourage the first purchase.

  • Email 3: Get to Know Us Better

    • Share your brand story and values to build a connection.

  • Email 4: Recommended Products

    • Based on their first purchase or preferences, suggest related products.

    • Relevant Fields: FIRSTNAME, STORE_NAME, STYLE_CODE, STYLE_NAME

• How was your visit today?

  • Email: How was your visit today?

    • Trigger an email each time a customer makes an in-store purchase. It's an opportunity to collect feedback on their in-store experience.

    • Relevant Fields: FIRSTNAME, STORE_NAME, SALE_DATE

• Store-Specific VIP Events:

  • Email: Exclusive VIP Event at [Store Name]!

    • Trigger emails when there is a VIP event (stylist events, store anniversaries, product launches, workshops, etc.) at a specific store. It can include details about the event, and personalise the message with the store's name.

    • Relevant Fields: FIRSTNAME, STORE_NAME, SALE_DATE, CITY, POSTCODE

• Happy First Anniversary:

  • Email: Happy First Anniversary with Us!

    • Send customers a cel the first anniversary of their registration with your store. It's a way to celebrate their loyalty and thank them for being a part of your community.

    • Relevant Fields: FIRSTNAME, CREATED_DATE, STORE_NAME

• Purchase Confirmation Email:

  • Email: Thank You for Your Purchase!

    • Send this email immediately after an in-store purchase to confirm the transaction, provide a summary of purchased items, and express gratitude for their visit.

    • Relevant Fields: FIRSTNAME, STORE_NAME, SALE_DATE, TRANSACTION_ID, TRANSACTION_NUMBER

• Cross-Store Recommendations:

  • Email: Discover Our Other Stores

    • If you have multiple store locations, encourage customers to explore other stores they haven't visited yet. Also, recommend products based on their past purchases.

    • Relevant Fields: FIRSTNAME, STYLE_CODE, CITY, POSTCODE

• Referral Program:

  • Email: Refer a Friend, Get Discounts

    • Encourage in-store customers to refer friends and family to your store by offering them discounts or incentives.

    • Relevant Fields: FIRSTNAME

• Personalised Product Recommendations:

  • Email: Complete Your Look

    • Send personalised product recommendations based on their purchase history or browsing behaviour.

    • Relevant Fields: FIRSTNAME, STYLE_CODE

• Birthday Emails:

  • Email: Happy Birthday, [Customer's Name]!

    • Send a birthday email with a special discount or gift.

    • Relevant Fields: FIRSTNAME, DOB

• Customer Feedback and Reviews:

  • Email: Share Your Feedback

    • Encourage customers to leave reviews and feedback after a purchase.

    • Relevant Fields: FIRSTNAME

• Cross-Sell and Upsell Campaigns:

  • Email: Complete Your Look

    • Suggest complementary products to what they've already bought.

  • Email: Upgrade Your [Product]

    • Offer an upgrade or premium version of a product they purchased.

    • Relevant Fields: FIRSTNAME, STYLE_CODE

• Flash Sales and Limited-Time Offers:

  • Email: Hurry! Limited-Time Sale

    • Alert customers about upcoming or ongoing flash sales. Get granular by promoting specific style that are available in their size.

    • Relevant Fields: FIRSTNAME, SIZE_CODE

• Replenishment Reminders:

  • Email: Time to Restock

    • Send reminders to repurchase products.

    • Relevant Fields: FIRSTNAME, SKUIDX

• Win-Back Campaigns:

  • Email: We Miss You

    • Send re-engagement emails to inactive customers with special offers.

    • Relevant Fields: FIRSTNAME, LAST_UPDATED

• Review Request for Recent Purchases:

  • Email: Share Your Thoughts on [Product Name]

    • Encourage customers to leave reviews for products they recently purchased. Get more info from Klaviyo Reviews.

    • Relevant Fields: FIRSTNAME, SALE_DATE, STYLE_NAME, COLOUR_NAME

• Segmented Promotions:

  • Email: Special Sale Just for You!

    • Create segmented holiday promotions based on upcoming holidays and customer preferences.

    • Relevant Fields: FIRSTNAME, CATEGORIES, COLOUR_NAME, SIZE_CODE

• High-Value Customer Email:

  • Email: Exclusive VIP Benefits for You!

    • Offer to customers who have demonstrated high-value behavior, such as frequent purchases or a high order value. Offer them exclusive benefits, early access to sales, or personalised recommendations based on their purchase history.

    • Relevant Fields: FIRSTNAME, VALUE, SALE_DATE

• VIP Loyalty Program Updates:

  • Email: Your VIP Status and Rewards Update

    • Keep VIP customers informed about their loyalty program status, rewards, and exclusive benefits.

    • Relevant Fields: FIRSTNAME, LOYALTY_CODE, LOYALTY_NAME

If you require supplementary Loyalty & Rewards data, including TIER_NAME, POINTS_REMAINING, POINTS_TOTAL, and more, this data is beyond the scope of our standard template and will require further customisation. Any customisations can be done by an AP21 specialist.

Email Workflows

• Birthday: Triggered on a customer's birthday.

• Loyalty Points Update: Triggered when a customer's loyalty points change.

• Product Purchase: Triggered when a customer purchases a specific product.

• Inactivity: Triggered when a customer hasn't engaged with emails for a certain period.

• New Customer: Triggered when a new customer is added in AP21 / Klaviyo.

• First Purchase: Triggered when a customer makes their first purchase.