# Customers

This section shows all the customers that have been created through the online sales channel. This can happen in three ways:

* Customer signed up to create an account
* Customer signed up to join the newsletter
* Customer places an online order

Customers that were first created in-store through an in-store purchase for example, will not appear in this list. Only online customers will be visible in the DotApparel app.

## Customers in ERP

When a customer is created in Shopify. DotApparel will create a corresponding person record in ERP. Any subsequent orders placed by the customer will then be nested under the relevant ERP person ID.

Customers in ERP are identified using their email address, such that if the customer already exists, then a new customer will not be created. If a customer is created in Shopify without an email address, then a person record cannot be created in ERP, and will be ignored by DotApparel.

{% hint style="info" %}
DotApparel Core syncs online customers into ERP. For those seeking synchronisation of ERP (retail data) with Klaviyo or Salesforce Marketing Cloud, explore our additional solution called [DotApparel Customers](/customers/overview.md).
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.dotapparel.com.au/core/customers.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.