Overview

Welcome to the DotApparel Customers User Guide

Our aim is to help you get started with our app and make use of its features for smooth synchronisation of the customer and order information into Klaviyo.

DotApparel Customers is a middleware that syncs in-store customer, order and rewards data from Apparel21 such as joined store location, in-store order value, loyalty tiers and so much more. With more data in Klaviyo, email communications can be personalised and targeted to help merchants convert even higher.

What are the Benefits?

• Harness the power of omni-channel marketing Combine retail customers and orders for effective marketing campaigns.

• Loyalty program communication Track and manage customer loyalty communications based on pre-defined events such as reward level updates and VIP status promotions.

• Customer profile sync Keep customer profiles up to date with synced information (name, birthday, primary store, and total order value).

• Compliance and consent Easily manage customer newsletter consent for seamless compliance with data privacy regulations.

• Post-purchase emails

  • Include the staff name and store that the customer purchased from for retail post-purchase emails.

  • Trigger perfectly timed review requests to collect product reviews. With Klaviyo reviews, you can also further enhance your segmentation based on review data, reward 5-star reviewers with a unique coupon and more.

How does it work?

• It syncs customer, order and reward data from Apparel21 into Klaviyo

• The solutions operates by processing CSV files from Apparel21 through a SFTP server.

• A task is setup on the Apparel21 server to export CSV files for processing

• We then import, map and send this data into Klaviyo

• There is support for customers, order events, reward events and a number of customer properties like store details, loyalty information, email and sms status and more.

DotApparel Customers work behind the scenes to capture customer data that resides in Apparel21. As long as online customers also sync with Apparel21, DotApparel Customers can perform its job and sync customer information into your email platform. The best way to sync online cutomers to Apparel21 is through our DotApparel Core solution.

Integrate in-store and online marketing consent

Ensure both DotApparel Core and DotApparel Customers are installed.

• In-Store Marketing Consent:

  1. Originating from Apparel21 POS.

  2. Flowing through DotApparel Customers.

  3. Integration into Klaviyo (Shopify will be updated via the native Klaviyo app).

• Online Customer-Initiated Marketing Consent:

  1. Originating from the website/Shopify platform.

  2. Flowing through DotApparel Core.

  3. Integration into Apparel21.

  4. DotApparel Customers seamlessly directing it into Klaviyo.

Integration workflow for Core & Customers

The integration of both DotApparel Core and DotApparel Customers guarantees a smooth synchronisation of Shopify marketing consent to Klaviyo, passing through AP21 before reaching its destination in Klaviyo. This diagram provides insight into the data flow among Klaviyo, Apparel21, and Shopify, illustrating how updates are seamlessly managed across each platform.

As you can see, the marketing consent can be updated in 3 separate platforms; Klaviyo, Shopify and Apparel21. The DotApparel integrations (Core and Customers) ensure that data is up-to-date across all platforms. This integration workflow also applies to merchants using Salesforce Marketing Cloud instead of Klaviyo.

How much does the app cost?

There is a ane-time implementation and an ongoing monthly subscription.

• One-time implementation fee of A$4,000 per Klaviyo account.

• Ongoing monthly subscription of A$300 a month per Klaviyo account and $200 for any additional regional instances.